Table 13 Theme 7: Pharmaceutical Marketing Studies
Sr. no.: | Sub-thematic heading | No. of articles |
|---|---|---|
1 | Apprising the quality of drug promotions | 4 |
2 | Assess the influence of drug promotion on practice and prescribing behavior of healthcare providers | 5 |
3 | The interaction between medication representatives and HCP—physicians and/or pharmacists Perception | 15 |
4 | The interaction between medication representatives and HCP-Public Perception | 2 |
5 | Drug promotion technique | 1 |
Total | 27 | |