Strategy | Total | Retailer | Wholesaler |
---|---|---|---|
Discounts/lowering of prices | 55 (32.7) | 45 (81.8) | 10 (18.2) |
Rational stocking | 70 (41.7) | 57 (81.4) | 13 (18.6) |
Tracking stock | 24 (14.3) | 20 (83.3) | 4 (16.7) |
Promotional activities and increased marketing | 19 (11.3) | 15 (79.0) | 4 (21.0) |
Total | 168 (100) | 137 (81.5) | 31 (18.5) |