Table 5 Status of text and form (total count = 256)
From: An investigation into the pharmaceutical advertising in Iranian medical journals
Percentage of compliance | Perfectly the same | Slightly different | Completely different |
|---|---|---|---|
The same generic name and brand font and shape | 21% | 54% | 25% |
| Â | Yes (%) | To some extent (%) | No (%) |
|---|---|---|---|
Demonstrating a mythical or misleading link between a disease and a product | 57 | 27 | 16 |
If the patient profiles match the target population | 7 | 8 | 85 |
| Â | Yes | No |
|---|---|---|
Presence of emotional expressions in advertising | 32% | 68% |