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Table 4 Compliance in terms of validity and scientific authenticity (total count = 256)

From: An investigation into the pharmaceutical advertising in Iranian medical journals

 

Authentic (%)

Exaggerated (%)

Controversial (%)

Misleading (%)

Invalid (%)

The accuracy of the claim about the therapeutic effect

26

25

20

11

5

The accuracy of the scientific clinical results

33

29

25

14

7