Table 3 Compliance with WHO criteria for pharmaceutical advertising among Iranian medical journals (total count = 256)
From: An investigation into the pharmaceutical advertising in Iranian medical journals
Criteria | Medicines (N = 107) | Supplements (N = 98) | Herbal drugs (N = 51) |
|---|---|---|---|
Generic name | 74% | 50% | 0% |
Brand name | 100% | 97% | 100% |
Indications | 48% | 45% | 50% |
Active ingredients | 2% | 23% | 48% |
Side effects | 3% | 0% | 48% |
Dose or diet | 19% | 12% | 37% |
Main contraindications | 1% | 0% | 1% |
Use precautions | 0% | 29% | 0% |
Instruction to use | 64% | 90% | 100% |
Scientific references | 14% | 5% | 0% |
Importer’s or manufacturer’s address | 69% | 65% | 92% |