Skip to main content

Table 2 An overview of rationales and supportive arguments

From: Rationales and arguments behind the adoption of self-selection of nonprescription medicines in Denmark

 Supportive arguments
Primary rationales
 Increased accessibility to NPMsIncreased freedom of choice
Increased discretion
 Decreased consumer safetyShift in perception of NPMs
Decreased counselling
Assistant rationales
 Increased/reduced costs for consumersDisplay, advertising and impulse buying
Increased price competition
 No need for schemeNo demand from consumers
 Works in neighboring countriesNo complications in Sweden or Norway
Populations similar to that in Denmark
Rationales not presented in documents
 Economic interestsIncreased sales of medicines
Shift from generic to brand NPMs