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Table 2 An overview of rationales and supportive arguments

From: Rationales and arguments behind the adoption of self-selection of nonprescription medicines in Denmark


Supportive arguments

Primary rationales

 Increased accessibility to NPMs

Increased freedom of choice

Increased discretion

 Decreased consumer safety

Shift in perception of NPMs

Decreased counselling

Assistant rationales

 Increased/reduced costs for consumers

Display, advertising and impulse buying

Increased price competition

 No need for scheme

No demand from consumers

 Works in neighboring countries

No complications in Sweden or Norway

Populations similar to that in Denmark

Rationales not presented in documents

 Economic interests

Increased sales of medicines

Shift from generic to brand NPMs