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Table 1 Spending on R&Da and promotion as a percent of sales industry-wide

From: Pharmaceutical company spending on research and development and promotion in Canada, 2013-2016: a cohort analysis

Year

Total R&D spending ($000)

Promotion spending ($000)

Ratio R&D to promotion spending

Detailing and journal advertising top 50 drugs

Estimated total promotion based on data from 2002-2005

Promotion for top 50 drugs

Estimated total promotion

2013

798,300

550,871

912,000

1.45

0.88

2014

792,200

552,797

916,000

1.43

0.86

2015

869,100

562,926

932,000

1.54

0.93

2016

918,200

421,434

697,000

2.18

1.32

  1. aResearch and development