Table 6 Top 20 risks of sales management function
Rank | Risks | Weight | Rank | Risks | Weight |
|---|---|---|---|---|---|
1 | Pricing policies | 1.0000 | 11 | Operational cost | 0.6636 |
2 | Lobbing | 0.8199 | 12 | Currency fluctuation | 0.6576 |
3 | Inflation rate | 0.7993 | 13 | Cash flow | 0.6503 |
4 | Distribution & coverage | 0.7883 | 14 | New competitors (new medicine or new company) | 0.6485 |
5 | Unstable policies | 0.7767 | 15 | Interest rate | 0.6350 |
6 | Sanctions | 0.7485 | 16 | Time to market | 0.6240 |
7 | MOH policy fluctuation | 0.7167 | 17 | Managerial knowledge | 0.6197 |
8 | Information flow | 0.6924 | 18 | Strategies | 0.6180 |
9 | Regulation transparency | 0.6895 | 19 | Competition | 0.6177 |
10 | Product selection | 0.6733 | 20 | Demand forecasting | 0.5939 |