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Table 6 Top 20 risks of sales management function

From: Pharmaceutical supply chain risk assessment in Iran using analytic hierarchy process (AHP) and simple additive weighting (SAW) methods

Rank Risks Weight Rank Risks Weight
1 Pricing policies 1.0000 11 Operational cost 0.6636
2 Lobbing 0.8199 12 Currency fluctuation 0.6576
3 Inflation rate 0.7993 13 Cash flow 0.6503
4 Distribution & coverage 0.7883 14 New competitors (new medicine or new company) 0.6485
5 Unstable policies 0.7767 15 Interest rate 0.6350
6 Sanctions 0.7485 16 Time to market 0.6240
7 MOH policy fluctuation 0.7167 17 Managerial knowledge 0.6197
8 Information flow 0.6924 18 Strategies 0.6180
9 Regulation transparency 0.6895 19 Competition 0.6177
10 Product selection 0.6733 20 Demand forecasting 0.5939